September 2021 – September 2022
University of Western States is a health sciences university in Portland, Oregon dedicated to the advancement of integrated, patient-centered care. I served as the Bookstore and Café Manager following the University’s relocation.
Job Highlights
- Supervised campus store activities by coordinating, implementing, and evaluating operations and workflow, ensuring consistent high levels of service in the assigned campus store
- Managed budget and financial transactions for projects, balancing receipts, preparing financial reports, and monitoring expenses, ensuring accuracy and accountability
- Collaborated with internal teams and external partners to fulfill the bookstore’s mission, acting as the primary contact for communicating and enforcing marketing strategies and policies
- Resolved disputes and problems by working directly with stakeholders, ensuring customer satisfaction and smooth store operations
Store Design
With high student traffic, the University of Western States bookstore was the perfect opportunity to supply students with course material.
Data Collection
In analyzing the store’s data and identifying potential issues, I identified several key challenges:
- Outdated Course Materials: The textbooks available were either not required for current courses or lacked updated editions. Additionally, some supplies were tied to programs that had been removed from our catalog.
- Unappealing Merchandise: The apparel and souvenirs offered did not resonate with our target clientele, resulting in low merchandise sales.
Approachable Store Plan
To address the identified issues, I implemented the following steps:
- Updated Course Materials: Coordinated with the faculty to obtain updated course material lists and restocked the store accordingly.
- Created a UWS Apparel and Souvenir Concept Booklet: Developed a presentation for upper management to introduce a refreshed line of apparel and souvenirs.
- Comprehensive Study Materials: Students appreciated our proactive approach in providing study materials for national exams.
- Efficient Restocking: The frequency of restocking led to negotiations for bulk discounts with suppliers, optimizing our inventory management.
Web Design
As a hybrid university, a user-friendly website was a necessity for the University of Western States bookstore.
Clear and Concise Design
Developed a User-Friendly Website: Designed an intuitive website to enhance customer accessibility and engagement.
Increased Demand: Enhanced SEO efforts resulted in high demand for specific items, attracting orders from both students and professionals outside the university.
Shelby Ann Davis 