Two Floppies Short is 1985 Games’ go-to blog for TTRPG enthusiasts, delivering the latest news, insider tips, and unique insights to level up your gaming experience.
Project Overview
Client: 1985 Games
Timeline: February 2023 – April 2024
Objective: To revitalize the existing “Two Floppies Short” blog for 1985 Games, boosting customer engagement and organic traffic by refining the content strategy for the TTRPG community.
Strategy & Planning
To revitalize “Two Floppies Short,” I focused on data-driven insights and audience preferences:
- Keyword Analysis: I used Moz to track competitors’ top keywords, targeting terms to boost our search visibility.
- Customer Survey: I surveyed VIP customers to tailor content to their interests.
- Content Ideation: Using Answer the Public, I created content focused on trending topics to drive organic traffic.
Execution
I began publishing weekly blog posts targeting various stages of the marketing funnel to engage different audience segments. Content was tailored based on insights from Google Search Console, and images from our catalog were optimized to enhance visual appeal and engagement.
Results & Impact
The revitalization of “Two Floppies Short” led to valuable collaborations with content creators and industry businesses, enhancing customer trust. Content focused on common questions and product advice provided quick, detailed references for our audience. Additionally, the blog contributed to a richer weekly newsletter, resulting in higher click rates and increased engagement.
“Your company, however, I am enjoying getting to know better. I especially enjoyed discovering this Blog today so that I can get more news and insights from 1985 Games!”
John Merle Holes
Customer, 1985 Games
April 22, 2023
Highlighted Articles
How Do I Flatten My BattleMap?
Published: July 19, 2023
BattleMaps provide the perfect 2D terrain for any TTRPG. But sometimes, these maps refuse to
Why I Liked This Post Series:
I enjoyed creating this series because it turned common customer questions into engaging content, while maintaining the company’s playful and witty tone.
Campaign Sparks: Whispers of the Feywild Meadow
Published: February 20, 2024
Explore quick TTRPG ideas for GMs. Intrique players with these compact prompts. What will YOUR story become?
Why I Liked This Post Series:
I enjoyed crafting quick one-shot scenarios, which allowed me to exercise my storytelling skills and provide valuable inspiration for DMs.
D20’s Influence on Language Beyond the Gaming Table
Published: August 22, 2023
Discover the hidden power of your trusty D20 beyond tabletop games! From choices to everyday talk, see how its roll has influenced our language and sense of community.
Why I Liked This Post:
I enjoyed this post because it explored how our language influences and engages with fans, reflecting my interest in the impact of language on audience perception.
Shelby Ann Davis 