Company: 1985 Games
Project Duration: September 2023 – January 2024
Project Overview
Obojima is a unique D&D 5e campaign setting that draws inspiration from the enchanting worlds of Studio Ghibli and the adventurous spirit of Legend of Zelda.
Tasked with spearheading its online presence, I took charge of overall community management, establishing a Discord community as the central hub for Obojima enthusiasts. In addition to creating and managing the Discord server, I created the Obojima subreddit, crafted weekly Kickstarter updates, and organized community competitions to foster engagement and build a vibrant community.
Achievements
7k Members Strong
Through strategic marketing tactics and community engagement initiatives, our Discord community swiftly grew to over 7,000 members. This impressive milestone speaks volumes about my ability to attract and retain an audience in a competitive landscape.
Active Engagement
One of the key indicators of success in community-building is active engagement. I implemented various strategies to foster meaningful interactions within the community, including themed events, discussion channels, and regular updates on project developments.
Brand Advocacy
Beyond mere numbers, the Obojima Discord community became a vibrant ecosystem of brand advocates. Members passionately shared their experiences, created fan art, and eagerly spread the word about the project across social media platforms.
Demonstrated Skills
- Strategic Planning: Crafting a roadmap for community growth involved meticulous strategic planning. I leveraged my expertise in market analysis and audience segmentation to identify target demographics and tailor our messaging accordingly.
- Content Creation: Engaging content lies at the heart of any successful community. From captivating announcements to thought-provoking discussion topics, I consistently delivered high-quality content that resonated with our audience and encouraged participation.
- Community Management: Nurturing a community requires a delicate balance of moderation and encouragement. I adeptly managed the Discord server, ensuring a positive and inclusive environment where members felt valued and heard.
Conclusion
The success of the Obojima Discord community stands as a testament to my skills as a marketer and community builder. Through strategic planning, engaging content creation, and effective community management, I transformed a vision into a thriving community that continues to inspire and unite fans worldwide.
Thank you for exploring this project with me. I invite you to connect further to discuss how I can leverage my expertise to elevate your brand’s online presence.
Shelby Ann Davis 