Nov. 2022 – Aug. 2024
1985 Games is the tabletop role-playing game (TTRPG) company that is dedicated to blending nostalgia and trendy. I served as the Marketing Manager through various platforms and product launches.
Job Highlights
- Drove revenue growth by pioneering over 16 successful product launches, including a Kickstarter campaign that attracted 23,000+ backers and secured $2.6M, significantly boosting company funding and market presence
- Managed the company’s LinkedIn, Facebook, Instagram, TikTok, and YouTube accounts, leading to a notable increase in social media engagement and brand awareness
- Led and executed SEO practices for over 5 websites, enhancing search engine rankings and increasing website traffic, resulting in improved online visibility and user engagement
- Optimized email campaigns, resulting in a 48% increase in open rates and a 14% increase in click rates, enhancing customer engagement and conversion rates
Product Launch
1985 Games is no stranger to new product releases and neither am I.
Email Campaigns
New products mean new excitement! Time to engage and convert!
Some successful product launches include:
- Dungeon Craft Series 3
- Flat Pack Miniatures
- Mystery Pin Series
- And More!
Web Development
With product research and customer feedback, I crafted a user-friendly experience.
Keyword Optimization
I conducted thorough SEO research to identify relevant keywords and phrases that resonate with TTRPG enthusiasts. By strategically integrating these keywords into the product descriptions, I ensured higher visibility in search engine results.
Compelling Storytelling
Recognizing the importance of narrative in engaging customers, I crafted compelling stories around each product line. By highlighting unique features, immersive gameplay experiences, and potential scenarios, I aimed to captivate the audience and foster a sense of excitement and intrigue.
Clarity and Conciseness
Understanding the significance of clear and concise communication, I revamped the product descriptions to convey essential information effectively. By maintaining a balance between detail and brevity, I aimed to facilitate informed purchasing decisions and streamline the user experience.
Community Growth
Catering to the TTRPG community, I fostered a sense of comradery.
Blog Feed
Blog campaigns covered every step of the marketing funnel by covering a variety of topics:
- Industry news
- Tips & tricks
- Free content
- And more!
Creator of the 1985 Games subreddit, I created a community where fans come together to share stories, tips, and excitement about our products.
Testimonials
“Working with Shelby was a great experience. She managed communication across multiple channels and led her design team with creativity and precision. Shelby brought fresh ideas to every project and took initiative, always delivering high-quality results. Her leadership and dedication ensured that every campaign aligned with our brand’s vision. I would highly recommend her to any company looking for someone organized, skilled, and results-driven.“
Lenny Gotter
CEO, 1985 Games
“Shelby was an absolute pleasure to have on the team and did an outstanding job while she was with the company. She served as the voice for several projects and the lead for all forward facing communications in marketing. She also excelled in leading her design team and helped manage several projects from start to finish.“
Jeremiah Crofton
Creative Director, 1985 Games
“Shelby is a highly competent and organized Marketing Manager, adept at crafting creative strategies for marketing campaigns. She values communication, efficiency, and ensures a clear path forward. I emphatically recommend Shelby for any marketing opportunities.“
Sarah Falletti-Velasco
Graphic Designer, 1985 Games
“Shelby has been highly professional and quick to respond to any requests. Working with her across various projects with 1985 Games has been seamless, which in turn has made our work incredibly streamlined. We look forward to working with her on future collaborations.“
Nathan Beattie
Co-founder, Arkenforge
Shelby Ann Davis 