Shelby Ann Davis

Creative Marketer + Writer

Academic Experience

Master of Science

Marketing

• Specialization in Digital Marketing
• First graduating class of the program
• Completed bonus certification: HubSpot, Google, and OMCA

Bachelor of Arts

English Language and Literature

  • Minor in Creative Writing
  • Upper Division Douglas Honors College Graduate
  • Thesis paper: “Night of Awakening”, Young Adult Fantasy publication
  • GPA: 3.7/4.0, Magna Cum Laude

Professional Experience

I’m a Marketing Manager with five years of experience helping brands connect with their audiences. I enjoy leading teams to create impactful email campaigns, engaging blog content, and user-friendly websites. My focus is on driving results and elevating brand visibility through thoughtful and creative strategies.

1985 Games

Marketing Manager

Nov 2022 – Aug 2024 · 1 yr 10 mo

• Spearheaded 16+ product launches, including a $2.6M Kickstarter campaign with 23,000+ backers, driving revenue growth and market presence.
• Managed social media accounts across LinkedIn, Facebook, Instagram, TikTok, and YouTube, boosting engagement and brand awareness.
• Led SEO strategies for 5+ websites, improving search rankings and increasing traffic.
• Optimized email campaigns, achieving a 48% increase in open rates and a 14% rise in click rates, enhancing customer engagement.

More Info

Key Projects

  • Two Floppies Short

    Two Floppies Short is 1985 Games’ go-to blog for TTRPG enthusiasts.

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  • Obojima

    Led community management for Obojima, a Dand D 5e setting inspired by Studio Ghibli. Grew Discord to 7k+ members, created a subreddit, organized competitions, and managed Kickstarter updates.

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University of Western States

Bookstore and Café Operations Manager

Sep 2021 – Sep 2022 · 1 yr 1 mo

• Supervised campus store operations, ensuring high service levels through effective coordination and evaluation.
• Managed budget, financial transactions, and expense monitoring, ensuring accuracy and accountability.
• Acted as primary contact for internal and external partners, enforcing marketing strategies and policies.
• Resolved disputes and issues, maintaining customer satisfaction and smooth store operations.

Key Projects

  • Spinal Tap

    Redesigned the food court and barista stand, transforming operations from a deficit to profitability through customer engagement, a cohesive branding strategy, and enhanced service.

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Cozy Cat Press

Marketing Intern

Apr 2024 – Present · 6 mos

• Updated website navigation and user interface, resulting in an increase in user retention and a decrease in bounce rates.
• Created and organized a Discord server for the intern team to enhance communication and collaboration, leading to an increase in team productivity.

Key Projects

Coming Soon!

InvestiGeek

Creative Lead

Feb 2019 – Present · 5 yr 7 mos

• Launched a user-focused website.
• Published weekly blog posts optimized for newsletters.
• Executed product launches with targeted email and social media campaigns.
• Refined product descriptions to enhance search engine rankings and target audiences.

Key Projects

  • InvestiGeek

    Developed a vibrant website and blog dedicated to fantasy literature and cozy video games, blending enchanting tales and gaming experiences for fans.

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More Projects!

Over the past five years, I’ve combined my marketing expertise with my passion for books and geek culture through volunteer work with various nonprofits. Check out my project log to see the full range of my contributions.

View My Full Portfolio